Draft v0 · 2026-07-06
An Audience Passport is a measurement report. Claims are graded as verified (read directly from an instrument), modeled (estimated and flagged), or not measured. A passport is not an audit opinion, a guarantee of advertising outcomes, or a valuation of inventory.
The passport issued for your property is yours to use: share it with sponsors, agencies, and buying agents, link it, or quote it, provided verified and modeled figures keep their grading when quoted. The passport format, schema, and the audiencepassport.com name remain ours; reselling passports or issuing documents in this format for third parties requires our written agreement.
Measurements reflect what the instruments observed during the stated window, with the stated methods and basis counts, on an as-is basis. Instruments and identity graphs have inherent coverage limits, which is why every figure carries its basis. Our aggregate liability in connection with any passport is limited to the fees paid for it.
These terms are versioned alongside the passport format; the current version is always the one at this address. Questions: alex@audiencepassport.com.